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Choosing Keywords


Search keywords are used to deliver web content that is relevant to a user's interest.

Optimize your Keywords

Behind the scenes, search engines typically analyze web pages to establish topic relevance and depth. In addition to analyzing metrics such as the number of inbound links and the last time a page was modified, search engines will often scan the actual words on each webpage in order to count the number of times that specific keywords and phrases appear.

While some search engines and web spiders also use the keywords in meta keyword tags, the most prominent keywords are usually derived directly from page content.

Keyword Density

Density refers to how often a term is displayed on a page. For example, if your five hundred word article about finding jobs uses 'software engineer' in it 18 times, then the keyword density for 'software engineer' is 3.6 percent. Search engines are rumored to be tuned so that a density of 6% - 8% indicates high quality relevance to a particular keyword, but this range is subject to change, especially as the web evolves.

Our keyword density tool will analyze any URL and report a keyword profile.

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